Fast Food. Real Food.

America's next
fast food chain
is already operating.

Four locations in Panamá. Eighteen months of profitable, organic growth. Built without seed oils, refined sugar, inflammatory flours, frying or shortcuts. Now choosing one U.S. state to anchor first.

18 months · 4 units · 100% organic
Fud Lab Sunset Strip — Vía Israel, Panamá City
The Problem
60%
of American calories come from ultra-processed food.
Fast food hasn't caught up.
YET
what?!

We didn't build
healthy food.
We rebuilt fast food.

No inflammation.
Just feel good.

This is food that doesn't inflame and makes you feel good.
Which is exactly what everyone is looking for.

The Five Rules

Every dish.
No exceptions.

01
Seed oils
Olive, avocado and coconut. Nothing else touches our food.
02
Refined sugar
Allulose only — selected after extensive testing for safety, taste and texture. Never refined sugar.
03
Inflammatory flours
Almond and legume flour, plus organic sourdough. Higher protein, lower glycemic impact.
04
Frying
Our own engineered convection oven system. Crunchy texture, no frying.
05
Weird ingredients
If your grandmother wouldn't recognize it on the label, it doesn't go on the plate.
The Operating Principle

REWRITTEN

Most fast food was built on shortcuts. We rewrote the rules — every recipe, every process, every ingredient, from scratch.

Real food. Made delicious. Made to change the category forever.

From Scratch

We don't buy
anything that
isn't natural.

Every sauce, every dressing, every coating is built in our kitchens. The sauce on the burger is the same sauce we now bottle for retail.

Salsa Fud Lab — retail bottle
Retail
Ready

Salsa Fud Lab

Our signature sauce. Made in-house since day one. Already bottled and selling on shelves — proof that the operation produces consumer-grade product, not just restaurant condiment.

What this means for franchise

Operators don't compete on raw ingredients. They run a system. Sauces ship from our central kitchen, identical at every location. Quality control is built into the supply chain, not into each operator's kitchen skills.

Salsa Fud Lab
Fud Lab
La Verde
La Verde
Alu Mustard
Alu Mustard
Ranch
Ranch
The Proof

It's already
working.

18
months
operating
4
locations
in Panamá
100%
organic
growth

$0 spent on paid advertising.

A growing community on Instagram and TikTok. The Fud Lovers Club — our exclusive rewards & lifestyle membership — keeps customers coming back multiple times a week.

The Category

Uncontested.
By design.

Every "healthy" QSR brand in America fails at least one of our five rules. Most fail four. Fud Lab is alone in the real-fast-food category.

Brand No seed oils No sugar No frying No bad flour Full menu
Fud Lab
Sweetgreen
Shake Shack
Chipotle
Other QSR brands

No major QSR brand in America satisfies all five rules. Fud Lab does.

The Timing

Why
now?

The U.S. is in the middle of the largest food-policy shift in 40 years. The category opening is real, present, and operating without a leader.

01

MAHA agenda

"Make America Healthy Again" is now federal policy. Seed oils, ultra-processed foods and inflammatory ingredients are official targets. Fud Lab was already operating against all of them.

02

FDA action

Red dye 3 banned. Investigations into seed oils. GLP-1 drug coverage exploding. The regulatory environment is bending toward exactly what Fud Lab already does.

03

Empty category

Sweetgreen, Shake Shack, Chipotle — none of them are pivoting their core menu. The real-fast-food category is open, operating, and looking for the right state to anchor first.

Arie Reboot — Founder & CEO of Fud Lab
9 Years living
the protocol
The Founder

The brand isn't a product line.
It's how I've eaten for 9 years.

Before Fud Lab existed, the founder lived its rules. Nine years without refined sugar, seed oils or inflammatory flours. Healed his liver, his energy, his sleep.

Then he asked the question nobody in the industry had answered: what would fast food look like if you just removed the parts hurting people?

Fud Lab is the answer. Not a brand built around a market — a brand built around a life.

— Arie Reboot · Founder & CEO
Institutional Backing

Trusted where
it matters.

Health institutions don't endorse fast food brands. They endorsed this one.

Diabetes Latam Association
Official partner

First fast food brand in Latin America with explicit endorsement from a regional diabetes association. Every ingredient meets glycemic standards.

Dementia Friendly Initiative
Official partner

Aligned with global anti-inflammatory dietary protocols recognized in dementia prevention research.

Franchise Ready

Five systems.
Documented.

An operator opening unit #5 should run it like we run unit #1. Here's why they will.

01
Documented
recipes
Chef-grade standardization. Every plate, every shift, every location — identical.
02
Centralized
production
One mother kitchen ships sauces, doughs and proteins to every satellite. Operators don't replicate recipes.
03
Staff
pipeline
18 months of training systems built. New hires hit shift quality in 14 days.
04
Brand
guidelines
Full identity book. Voice, color, photo direction. Zero ambiguity for operators.
05
Unit
economics
29% food cost. 25% labor. Public numbers. Investors see the model on day one.
The Right Operator

Who we're
looking for.

We're not licensing this brand to anyone with capital. The state we choose has to choose the right operator.

01
Multi-unit
experience
Has run 3+ QSR locations. Understands operations at scale, not just one storefront.
02
Real estate
access
Owns or has long-term partnerships with retail real estate in target markets.
03
Capital
committed
$1.5M+ ready to deploy. Long-horizon thinking, not flip-and-exit mindset.
04
Personal
conviction
Believes the food matters. We're not building this with operators who'd run any brand.
Let's connect

Which state will bring
real fast food
to its people first?

We'd love to hear from you. Tell us a bit about your state, and we'll be in touch personally to explore whether Fud Lab is the right fit for your community.

Or write directly to arie@thefudlab.com